Leading Creative Teams

The site that accompanies the book Leading Creative Teams to help those who want to become creative leaders.

creative, creative director, creative direction, designer, art director, management, ad agency, design studio, mentoring, creativity, leadership

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Management Career Paths for Designers, Developers, and Copywriters.

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Book features

Some of the topics discussed:

Creative Skills

It takes more than luck to reach the highest levels of creative leadership. What can you do to help yourself?

Leadership

What traits to most creative leaders exhibit? Do you have them? Can you learn them?

Advertising Teams

Who makes up the advertising creative team? What can you expect from advertising creative leadership?

Design Teams

Besides leadership, as a design leader you must know the elements and principles of design.

Brainstorming

Tips, tricks and techniques to use when leading brainstorm sessions.

Sketching

Learn shorthand sketching techniques that can help speed up the communication process.

Pitching Ideas

As a creative leader you must get people to buy in to your ideas. Learn some effective ways to pitch your ideas.

Critiquing Work

How do you get your point across without crushing your team’s spirit?

…and more!

Author

Eleazar Hernandez is the award-winning Founder and Design Executive Officer of Creative Culture Design and Digital. Throughout his career, he has led creative teams to ideate and produce work for companies in the United States and Mexico such as Anne Klein, Steven Kretchmer, Planned Parenthood, the New York State Museum, Toyota, the San Antonio Spurs, Papa Johns, the Dallas Cowboys, Univision and Kaiser Family Foundation. His work has been recognized by LogoLounge, AIGA, the American Advertising Federation, American Graphic Design Awards, Tellys and Behance.

He is also Assistant Professor of Graphic and Media Design at Sage College of Albany in Albany, NY. He has taught and lectured on graphic design and the creative process throughout the country, and his work has been displayed at the Smithsonian’s Museo Alameda. He is a proud member of AIGA and the Art Director’s Club.

This book is for all creatives who want to become great leaders—from those who are working their way up the ladder toward more responsibility to established leaders who want to polish their skills.

In addition to insights from the author, Leading Creative Teams contains interviews from a group of successful creatives at various stages in their leadership journey. From beginning leaders like Claudia Camargo of LatinWorks to accomplished leaders such as Debbie Millman of Sterling Brands and Design Matters, and Jessica Walsh of Sagmeister & Walsh!

Claudia
Camargo

Art Director
LatinWorks
Austin, Texas

Kim
Arispe

Senior Visual Design Director
Zulily
Seattle, Washington

Kevin
Lane

Associate Creative Director / Writer
GSD&M
Austin, Texas

Monica Ramirez
Nadela

Creative Director & Strategist
TracyLocke
Chicago, Illinois

Lisette
Sacks

Integrated Creative Director / AD
New York, New York

Elizabeth Grace
Saunders

Founder & CEO
Real Life E Time Coaching, Author
Forbes Coaching Council
Detroit, Michigan

Jessica
Walsh

Partner
Sagmeister & Walsh
New York, New York

Debbie
Millman

Designer, Author, Illustrator, Educator, Brand Consultant, Host of the award-winning podcast ‘Design Matters’
New York, New York

Customer reviews

A great resource for anyone in the creative industry. Loved the description of the emotional stages experienced during an all-nighter! Funny, I think I've gone through them all!
- Julie Christianson
Imagine a meeting with the best supervisor you've ever had. What tips would they give you to help you grow to become a strong leader? I think most of them are in this book!
- Armando Flores
This book is for anyone who wants to be a leader. Some of Eleazar's tips could be applied to any creative field. At times I felt like he was speaking directly to me. His writing is insightful, funny and very conversational.
- Kathy Espino